RFID Noticias

RFID Journal LIVE! 2014 Report - Parte 1

PRECONFERENCE SEMINARS AND WORKSHOPS

Attendees were able to sign up for one preconference seminar or workshop prior to the main program, which provided in-depth information regarding specific aspects of RFID and Electronic Product Code (EPC) technologies. Each seminar began with the following session:

RFID Basics
Speaker: Mark Roberti, Founder and Editor, RFID Journal
» View the video.
» Download the PDF.

Item-Level Retail and Apparel Workshop

Retailers worldwide are employing RFID to track individual items, thereby improving inventory accuracy and enabling them to have products on shelves when customers want to buy them. During this workshop, attendees learned where the benefits are and how to achieve them, and received an update on the GS1 US Item Level RFID Initiative, which is helping to develop standard ways of deploying the technology and best practices. (Read more.)

RFID and EPC 101
Speakers: Justin Patton, Managing Director, RFID Research Center, University of Arkansas; Sue Hutchinson, Director of Portfolio Strategy, GS1 US; Melanie Nuce, VP of Industry Engagement, Retail Apparel and General Merchandise, GS1 US
» View the video.
» Download the PDFs: 1, 2.

Supplier Use Cases: Where the Benefits of Item-Level RFID Are
Speakers: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University; Jay Craft, VP of Product Development, VF Jeanswear

Retailer Use Cases: Where the Benefits of Item-Level RFID Are
Speakers: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University; Pam Sweeney, Senior VP of Logistics Systems, Macy's; Bill Connell, Senior VP of Logistics and Operations, Macy's

Planning Your Deployment
Speaker: Sue Hutchinson, Director of Portfolio Strategy, GS1 US
» View the video.
» Download the PDF.

Meeting Wrap-up and Next Steps
Speaker: Melanie Nuce, VP of Industry Engagement, Retail Apparel and General Merchandise, GS1 US

NFC Workshop

Near Field Communication (NFC) is a short-range wireless connectivity technology that simplifies the way in which consumer devices interact with one another, helping people speed up connections, receive and share information, and make fast and secure payments. This seminar explained how a company can use NFC to enhance its products and the consumer shopping experience. (Read more.)

NFC Enhances Events, Payments and Social Networking
Speaker: Anthony Palermo, Founder, RFID Academia
» Download the PDF.

NFC Case Study: Evenko's Osheaga Music Festival
Speaker: Michael Rodrigues, Manager, Evenko
» Download the PDF.

Applying User-Centered Design to NFC-Enabled Experiences
Speaker: Charles Colby, Strategist, Design and User Experience, w.illi.am/
» View the video.
» Download the PDF.

Barcelona Uses NFC to Provide Mobile Services
Speaker: Sergio Jerez, Mobile, e-Government and Data Director, Barcelona City Council
» View the video.
» Download the PDF.

NFC vs. BLE: The Pros and Cons of Each for Mobile Marketing
Speaker: Anthony Palermo, Founder, RFID Academia
» View the video.
» Download the PDF.